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33.6 Million Watched Obama Ad


Fidei Defensor

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Fidei Defensor

[url="http://www.thrfeed.com/2008/10/obama-ad-rating.html?%3F"]http://www.thrfeed.com/2008/10/obama-ad-rating.html?%3F[/url]

UPDATED: If Barack Obama fails to win the election, perhaps the networks should hire him to entertain viewers on Wednesday nights.

Obama's 30-minute primetime infomercial was seen by 33.6 million viewers across seven networks -- including CBS, NBC, Fox, Univision, MSNBC, BET and TV One.

That's 70% more people than watched the conclusion of the World Series last night on Fox (19.8 million). Clearly, Obama vs. McCain is more compelling to viewers this week than Phillies vs. Rays.

Nielsen estimates that roughly 71% of viewers were white, 17% of viewers were black and 15% were Hispanic.*
Now the tricky question is: What do you compare Obama's ad to? After all, such a national pre-election special hasn’t been attempted in more than a decade.

>> A Ross Perot political special in 1996 totaled 22 million viewers. And one of Perot's ads on Nov. 2 in 1992 carried on ABC and CBS attracted 26 million viewers. Obama's ad was 30% higher but, then again, Perot only got 19% of the vote on Election Day.

>> The lowest-rated of the three recent presidential debates received a 52.4 million viewers -- but that was carried by more networks and was, after all, a highly anticipated debate instead of a paid ad.

>> Among all seven networks, the time period typically draws a total of 30.3 million -- so Obama increased their viewership by about 11%.

The entertainment programming that usually runs in the slot on NBC, CBS and Fox averages 23.1 million viewers each week since the start of the season, roughly 9% lower than the Obama ad total on those networks (which is 25.5 million).

But the usual shows are comedies and dramas. Can one realistically compare "Knight Rider" to a political ad? That would normally seem unfair -- to the politician. Obama improved NBC's time period average this season by 40% and CBS' by 19%.

And keep in mind Obama was competing against himself.

NBC was the most-viewed and highest-rated network for its presentation of Obama's ad, pulling 9.8 million viewers and a 3.0 preliminary adults 18-49 rating. CBS had 8.6 million (2.3) and Fox had 7.1 million (2.8).

Among the top 56 local metered markets, Nielsen says the Baltimore market had the largest TV audience for the ad while the Portland market had the lowest.

As for ABC's underdog "Pushing Daisies," airing on the only major broadcaster not to carry the ad, the counterprogramming tied CBS for third place in the adults 18-49 demo in the afternoon nationals. "Daisies" (6.7 million, 2.3) was also up by 21% from last week to a season high. The CW's "America's Next Top Model" (3.9 million, 2.0), also running in the time period, didn't receive a bump and was on par with last week.

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Wow! I guess that is what spending twice as much money as McCain will get you! Indoctrinating socialism and making it look like something else costs money. :smokey: I think that this is more costly then Sarah Palins Outfits!!!!

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Fidei Defensor

[quote name='jckinsman' post='1689645' date='Oct 30 2008, 09:47 PM']Wow! I guess that is what spending twice as much money as McCain will get you! Indoctrinating socialism and making it look like something else costs money. :smokey: I think that this is more costly then Sarah Palins Outfits!!!![/quote]
Of course, had McCain done this, you'd be calling it "spreading the truth." Bias is a funny thing.

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Saint Therese

Indeed.
I watched a biography on McCain yesterday.
All I have to say is "Hanoi Hilton".
Yes, I'm very biased. But so is everyone.

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Fidei Defensor

[quote name='Saint Therese' post='1689653' date='Oct 30 2008, 09:55 PM']Indeed.
I watched a biography on McCain yesterday.
All I have to say is "Hanoi Hilton".
Yes, I'm very biased. But so is everyone.[/quote]
That's not something to be proud of.

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Saint Therese

The only way to not have bias is to not have dearly held beliefs and values.

Edited by Saint Therese
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Fidei Defensor

[quote name='Saint Therese' post='1689660' date='Oct 30 2008, 10:02 PM']The only way to not have bias is to not have dearly held beliefs and values.[/quote]
I believe it's possible to be both unbiased and have dearly held beliefs. It has to do with respecting others' beliefs as well.

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[quote name='fidei defensor' post='1689646' date='Oct 30 2008, 11:48 PM']Of course, had McCain done this, you'd be calling it "spreading the truth." Bias is a funny thing.[/quote]
No, I think It would still be overspending and over the top. Bias??? I am when it comes to abortion. I will choose life. Spreading the truth is what I think is important.

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Fidei Defensor

[quote name='Saint Therese' post='1689666' date='Oct 30 2008, 10:12 PM']Um. I don't think that having a bias precludes respecting others' opinons/beliefs.[/quote]
How do you define bias?

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littleflower+JMJ

[quote name='jckinsman' post='1689645' date='Oct 30 2008, 11:47 PM']Wow! I guess that is what spending twice as much money as McCain will get you! Indoctrinating socialism and making it look like something else costs money. :smokey: I think that this is more costly then Sarah Palins Outfits!!!![/quote]

exactly! crazy right?

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Saint Therese

bi·as
noun
Lawn Bowling. a. a slight bulge or greater weight on one side of the ball or bowl.
b. the curved course made by such a ball when rolled.

Any questions?

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[quote name='fidei defensor' post='1689661' date='Oct 31 2008, 12:04 AM']I believe it's possible to be both unbiased and have dearly held beliefs. It has to do with respecting others' beliefs as well.[/quote]
I do not HAVE to RESPECT the belief in ABORTION. I do not have to respect the belief of anything immoral. Will they change because of my lack of respect? I think not FD. No they just get angry and say things like,"you know I think it's possible to be both unbiased and have dearly held beliefs" That is what we call "trying to be everything to everyone" Obama uses it well. The problem is there is nothing left when your done "trying". Precisley where satan want's you! No thanks!

Edited by jckinsman
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